Watch the Super Bowl Ferris Bueller Ad

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Ah, Super Bowl week. This is usually that week that annoyed me culturally until I joined the advertising business, and given the attention it brings to the industry and how I’ve been surrounded by that the past few years, I actually quite enjoy the annual lead up to the frenzied media blitz that will happen on Sunday night and next Monday morning. This week some of the commercials are already leaking ahead of the big-dollar money shots that you’ll see during the big game on Sunday night.

Today the official Honda YouTube channel posted the commercial that everyone will at least mention once at the water cooler next Monday — “Hey, did you see that Ferris Bueller ad…” — and it’s definitely charming.

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