This “film” (i.e. Chipotle commercial) ran last night during the Grammys.
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
My name is Justin Ward. I blog about living life in San Francisco and seeing live music, playing music with NVO, making beats and DJ'ing under the name of dudha.us, following Phish, and following technology and all around nerdy shit. We cool? Cool.