Nobody said it was easy

This “film” (i.e. Chipotle commercial) ran last night during the Grammys.

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

OK Go release video for “Needing/Getting”

So I’ve been hoping for months, hoping for years…
Hoping I might forget…awwwww, but it don’t get much dumber…
It don’t get much dumber than trying to forget a girl when you love her.

OK Go is back with a new music video for their song, “Needing/Getting.”

Check out what went into it:

The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Awesome.

reggie watts at mezzanine

I saw Reggie Watts last night and it was LOL.

Last night a small crew of us gathered before our buddies in One Way Station were set to play the Boom Boom Room, and that small gathering got right to the Reggie Watts show at the Mezzanine as the wryly comedian hit the stage to do about an hour of musical comedy theater. It was incredible.

For those not in the know, and I wasn’t, Reggie Watts has done opening stints with Conan O’Brien, played Madison Square Garden with LCD Soundsystem, and has been making a name for himself huge in the comedy world. Do not pass up a chance to search YouTube a few times and discover this guy yourself.

Here’s a clip of a show he did last week in Denmark:

Next level shit.