OK Go release video for “Needing/Getting”

So I’ve been hoping for months, hoping for years…
Hoping I might forget…awwwww, but it don’t get much dumber…
It don’t get much dumber than trying to forget a girl when you love her.

OK Go is back with a new music video for their song, “Needing/Getting.”

Check out what went into it:

The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Awesome.

I saw Reggie Watts last night and it was LOL.

reggie watts at mezzanine

Last night a small crew of us gathered before our buddies in One Way Station were set to play the Boom Boom Room, and that small gathering got right to the Reggie Watts show at the Mezzanine as the wryly comedian hit the stage to do about an hour of musical comedy theater. It was incredible.

For those not in the know, and I wasn’t, Reggie Watts has done opening stints with Conan O’Brien, played Madison Square Garden with LCD Soundsystem, and has been making a name for himself huge in the comedy world. Do not pass up a chance to search YouTube a few times and discover this guy yourself.

Here’s a clip of a show he did last week in Denmark:

Next level shit.

No no, they’re totally serious this time. . .

arrested development

On the internet, there’s been talk of a return of Arrested Development for a long ass time. This post by one of the writers of the show was getting passed around yesterday and it does sorta mean that this chinese democracy will finally be released…

We’re really doing this thing. Mitch Hurwitz, Jim Vallely and I are off writing the new season of ARRESTED to premiere on Netflix in 2013. The original cast is back. There are offices and parking spaces. We’re shooting this year. I wish I could give more specifics but, for the moment, even the schedule is being kept under wraps. But it’s happening and it’s great to be back with my pals from the show. More later as it becomes okay to release further details…

I’ll definitely want to re-watch the series at least five times this year to really re-aquatint myself to all of the jokes. Can’t wait.

Watch the Super Bowl Ferris Bueller Ad

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Ah, Super Bowl week. This is usually that week that annoyed me culturally until I joined the advertising business, and given the attention it brings to the industry and how I’ve been surrounded by that the past few years, I actually quite enjoy the annual lead up to the frenzied media blitz that will happen on Sunday night and next Monday morning. This week some of the commercials are already leaking ahead of the big-dollar money shots that you’ll see during the big game on Sunday night.

Today the official Honda YouTube channel posted the commercial that everyone will at least mention once at the water cooler next Monday — “Hey, did you see that Ferris Bueller ad…” — and it’s definitely charming.

My new jam: SBTRKT – “Atomic Peace”

SBTRKT – “Atomic Peace” [Pretty Much Amazing]

On his 2011 self-titled record and the assorted non-album tracks he’s been dropping left and right since then, anonymous, genre-busting London producer SBTRKT is giving the UK’s art-dubstep trend a poppy, maximalist run for its money – to great effect, judging by the insane number of gushing timed comments on the stream of his latest leaked banger, “Atomic Peace,” which was just released on SBTRKT’s Soundcloud page though it was recorded in 2009.

Happy Monday, everyone.

sbtrkt – atomic peace (2009) by sbtrkt

Baby I’m going to Burning Man

The closest I've gotten to Burning Man was my local brunch spot...

After a few years of living in the Bay Area, I think I can officially declare that the good vibes have rubbed off on me — I’m going to be at Burning Man 2012. My friends have been telling me to get on this for a while and I just haven’t been committed to the idea at all until last year’s festivities were upon us, and now with plenty of time to plan and a crew of us already signed up for the ticket lottery, it was time for me to nut up and go all-in on this party in the desert. Can’t wait.