This “film” (i.e. Chipotle commercial) ran last night during the Grammys.
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com and http://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.
I was then reminded of how much I really love the song (and especially the video) for her big breakthrough hit, “1234.” This song, when played at the right volume, becomes something that can move me close to those tears…those feel-really-good kind when you see/hear/feel something beautiful.
Maybe it’s the fact that the mix on the video includes the sound in the room when they shot the routine, which carries the claps and occasional exclamations by the dancers in the video when they’re hitting their stride, but it just gives me the chills every time I see it. What fun.
We finally got around to creating a YouTube channel for The Neurovoltaic Orchestra and we’ve already got two bangers up there ready for people to post on blogs, Facebooks, Twitters, etc. Spread the word if you dig what you see; we’re starting to blow up around San Francisco. Not really. But kinda.